Lil Yatchy is unstoppable as he landed the job of a Creative Designer for Nautica. In 2016 Yachy was the face of Nautica’s capsule collection for Urban Outfitters, which boosted the brands sales. Yatchy brings a different buyer to the brand by attracting young creatives and the millennial generation with his 1990 vibes.
Lil Yatchy will have his hands in more designing opportunities for Nautica as well as additional media campaigns. Karren Murray, the president of Nautica released a statement regarding Lil Yatchy’s new tittle. Murray stated,” He is much more than just a music artist. He is a creative soul. His innate passion and affinity for the brand, fabulous tats and the way he looks at our clothes, make him the perfect partner for the nautical brand.”